Experiment for estate agencies and their clients

Portal TOP-CASA made the research to determine why the work of estate agents isn’t often profitable and can it be changed!
We made the research and found, that the large percentage of requests to rent and buy real estate, coming to real estate agencies are not treated promptly, for various reasons: the client didn’t give the necessary information, the client didn’t gave contact information, or price range, the price of the request doesn’t comply the actual price of the objects. In these cases, the agency doesn’t process the request or ignore it, or wastes time to complete the request, while the client has already made a deal with another agent. As a result, the agency loses time, money, and in the case of ignoring requests harms the reputation.

In this case, the portal TOP-CASA has created and implemented the unique system of processing requests to rent and purchase residential and commercial real estate.
The system works in test mode but allows agencies:

• monitor the status of the request from its receipt to payment portal commission;

• communicate with the customer through the internal chat (which allows you to see if the client online, to refine the details, solve problems and give advice in requests processing);

• expand the geography of work and increase the number of requests (the agency can process request from client who doesn’t speak his language, thanks to built-in user chat online translator, agent and client can understand each other and deal);

• to send more detailed description of the property, photographs, plans, presentations (history of sent messages is stored throughout the communication, any time you can go to correspondence and to clarify the stage of negotiations with client);

• to send the contract, invoice and receive back documents and receipts for payment of services;


• control all the requests from customers directly on site, sort by status, date, see the number of processed requests and pending;

• submit requests for another agency - communicate and receive real estate listings from other agencies represented on the portal, thus obtaining the percentage of commission on the transaction;

• work with other agencies and developers represented on the portal, thereby expanding the range of activities and spheres of influence;

Anyone who wishes to participate in the experiment and test the new system of portal can do it for free. To do this, just register on the portal and fill in your profile.

The experts presented the TOP 100 twitter profiles about real estate

Now social networks play important role not only in communicating with friends, colleagues but provide important stimulus for the development of any business. More and more companies are trying to present themselves in social networks, thus to obtain customers, partners, present their products and services. Real estate agencies increasingly use the services of social networks. As we know the best social networks today are Facebook and Twitter.

Therefore, experts of Property Week decided to analyze the best users of the Twitter, who write about property or interacts with the real estate market. User accounts were evaluated by the number of followers, the authority and the frequency of posting.
After analyzing experts presented TOP 100 twitter accounts about real estate. As it was expected, among them were mostly private citizens - journalists, realtors and investors, consulting companies and real estate agencies.

According to Property Week five of the best twitter profiles about real estate is as follows: The Royal Institute of Valuers (@ ricsnews), real estate consultant Coy Davidson (@ coydavidsoncre), investor John Corey (@ john_corey), realtor, Tracy Kellett (@ buyingagent) and architect Sue Butcher (@ subutcher).

As experts say, real estate agencies, banks and other organizations haven’t yet learned to take full advantage of social networks. Customers have more confidence in information written by man, not company. Hence the popularity of real estate companies is significantly lower in social networks than people who write about real estate. However, in the hundred of the best twitter profiles of real estate were real estate agencies. Among them, is the real estate agency Big Property List. As stated by spokesman for the agency, they are actively using twitter to attract new customers and partners.